Clay Review Insights on Features - Pros and Cons

By Rebecca Meyer · May 31, 2024

Having the right tools for business growth can significantly improve operational efficiency and success.

One such tool that has been gaining attention is Clay.

Designed to help RevOps(Revenue operations) and growth teams simplify their campaign workflows, Clay offers a blend of data enrichment and AI-powered outreach capabilities.

In this review, I’ll walk you through my experience with Clay, highlighting its standout features, pros and cons, pricing, and overall value.

Getting Started with Clay

My first encounter with Clay was through a colleague’s recommendation about its ability to simplify outreach campaigns.

Signing up for the 14-day Pro trial was straightforward.

The user interface was clean and intuitive, which made the onboarding process smooth.

I was particularly impressed by the immediate access to over 75 enrichment tools and AI functionalities.

Setting up Clay was hassle-free.

I connected it to various data sources such as Google Maps, HubSpot Contacts, and other APIs provided by Clay.

The platform’s flexibility in allowing users to bring their own API keys or use built-in ones for free was a nice touch.

Within minutes, I was able to pull in data from multiple sources and begin crafting my outreach campaigns.

Features that Stand Out

Features that Stand Out.png

Data Enrichment

One of Clay’s most impressive features is its extensive data enrichment capabilities. With access to 75+ tools, I can maximize my data coverage.

The platform lets you find:

  • Tech stacks,
  • Recent fundraising activities,
  • Headcount growth,
  • revenue details, and more.

This richness of data is invaluable for creating highly targeted outreach campaigns.

AI-Powered Outreach

Clay’s AI agent is another game-changer. It helps craft personalized emails based on the enriched data.

For example, I could easily create customized messages for different prospects by leveraging specific insights such as recent:

  • Blog posts
  • Company news
  • Hiring trends.

This level of personalization significantly increases email response rates.

Smooth Integration

A major advantage is the ability to integrate multiple data providers without needing numerous subscriptions.

Clay crystallizes data from various sources, allowing you to act on it efficiently.

It means you don’t have to juggle different platforms to get the needed information.

User-Friendly Interface

The platform’s interface is designed with user experience in mind.

Whether you’re a tech-savvy marketer or less familiar with digital tools, navigating through Clay is straightforward.

The drag-and-drop functionality for building campaigns is particularly user-friendly.

Pros and Cons

Pros and Cons.png


  • Extensive Data Enrichment: Access to 75+ enrichment tools provides a comprehensive view of your prospects.
  • AI-Powered Personalization: The AI agent helps create customized outreach emails, boosting engagement rates.
  • Easy Integration: Integrates smoothly with various data sources and APIs.
  • User-Friendly Interface: Intuitive design makes it accessible for users of all technical levels.
  • Cost Efficiency: Consolidates multiple data sources, reducing the need for numerous subscriptions.


  • Learning Curve: While the interface is user-friendly, mastering all the features can take some time.
  • Data Limitations: In some cases, the data pulled from certain sources may need to be updated more.
  • Price Point: The cost might be prohibitive for small businesses or startups with limited budgets.


clay pricing.png

Clay offers a 14-day Pro trial, a great way to explore its features without commitment.

After the trial, the pricing depends on the plan you choose.


  • Cost: Free
  • Ideal for: Trying out the product and available integrations
  • Unlimited users
  • Access to 50+ data providers
  • AI message writing (up to 100 per people/company search)


Includes everything from Free, plus:

  • Ideal for: Individuals and recruiters
  • Export to CSV
  • Create unlimited tables
  • Use your own API keys
  • Up to 5,000 per people/company search
  • Pricing: $149/month


Includes everything from Starter, plus:

  • Ideal for: Early-stage startups and growth agencies
  • Email tool integrations
  • Get data from anywhere (webhooks)
  • Send data anywhere (HTTP API)
  • Up to 25,000 per people/company search
  • Pricing: $349/month


Includes everything from Explorer, plus:

  • Ideal for: Growth teams and growing companies
  • CRM integrations
  • Up to 50,000 per people/company search
  • Pricing: $800/month


Includes everything from Pro, plus:

  • Ideal for: Teams with high-volume needs
  • Unlimited rows (API)
  • Private Clay recipes
  • Dedicated Slack support
  • Sources sync hourly
  • 40 action columns per table
  • AI prompting support

Additional Information

  • Flexible Pricing: Customize your data stack. Pay only for what you use with Clay credits.
  • No middlemen: Direct access to data providers at wholesale prices.
  • Savings: Higher plans offer lower costs per credit. The Pro plan is up to 7x cheaper than the Starter plan.

Alternative to clay

Clay is a relatively newcomer to the data enrichment field, and their approach is quite disruptive.

You might however want to stay with the already well-established clearbit. Clearbit is the market leader for data enrichment and was recently acquired by HubSpot. is another tool worth considering. At its core, Attio is a CRM. However, Attio provides lead enrichment for contacts you upload. You have unlimited enrichment from their $29 plan, which make it an extremely cost-effective solution.

You can also rely on web-scraping tool like Phantombuster to do live enrichment. This approach is quite costly and limited is scale, but it guarantees to have up to date information.

Final Thoughts

Clay is a powerful tool for any RevOps or growth team looking to facilitate their outreach processes.

Its extensive data enrichment and AI-powered personalization make it an invaluable asset for creating highly targeted campaigns with minimal effort.

While there is a bit of a learning curve, the user-friendly interface and robust feature set make it worth the time investment.

If you’re in marketing, sales operations, or sales development and haven’t tried Clay yet, it’s worth considering.

The platform’s ability to integrate multiple data providers and leverage AI for personalized outreach can significantly enhance your campaign efficiency and effectiveness.

If you need help setting up the lead enrichment workflow, do not hesitate to schedule a mentoring session with Fabian.


What kinds of companies use Clay?

Clay is used by companies of all sizes, primarily those in marketing, sales operations, sales enablement, and sales development.

What are Clay’s credits?

Clay credits are the currency used within the Clay platform to perform various actions. Each action, such as accessing data, running searches, or sending emails, may cost a certain number of credits. You purchase credits based on your plan.

How can I get more credits?

You can purchase additional credits if you run out of credits as needed. The platform provides options to buy more credits based on your usage requirements.

Do I get charged for adding a new team member to my workspace?

No, adding new users to your workspace does not incur additional charges. Clay offers unlimited users across all its plans, allowing you to expand your team without extra costs.

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